Creatives changing culture

We built this company to give guys the choice to use products that make them feel confident. Annelise is a designer and cat lady, Nick is a strategist and music lover. How it started: a crazy idea in college over coffee-fueled work sessions. How it’s going: we took two years and made our ideal product (!) and we’re trying to do the “impossible”, change culture for the better.

The FRONTMAN attitude

STAND UP

If you believe something, shout it loud until change happens.

STAND OUT

Don’t give a fuck what others think. Own your look.

FEEL GOOD

Prioritize your mental wellness and perspective. Even the smallest things can make a huge difference.

BE REAL

We’re tired of the perfectionism bullshit. Show real guys with real skin.