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Fade wins Esquire Award

Winner, Winner.

2021 - Fade was named "Best Camouflager" Esquire Magazine Award Winner. If they had a category for dual-function treat and cover we'd win that too. And look, the title is great, sure, but Idris Elba being on the cover of the issue was the real prize.

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"It's Awesome."

— Jason on Fade


Most acne products you try are big bottles of crap that take too long and do almost nothing. I rubbed on frontman and 30 seconds later my face looked so normal it looked wrong.

- James on Fade

well dam i bought smooth cus of a discount thinking it wasnt gonna work tbh but wow my neck looks great

- daryl on Smooth

This is the first daily sunscreen that 1) Doesn't feel gross and 2) I look forward to putting on every day. And with the tint keeping me from getting too pink? Can't believe it. Works even on a ginger like me!

- Austin on Shield+

FRONTMAN is the men’s brand creating entirely new, fast, & effective skincare solutions for guys everywhere.

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