Men's Grooming Sucked.

so we revolutionized it.

Nick and Annelise started FRONTMAN as college students when they realized guys’ personal care needed an upgrade. Most options for guys were ineffective 5-in-1s or skincare that didn’t see results for weeks.

What if you could transform in 10 seconds? FRONTMAN is the grooming brand tackling Age-Old Problems by finally creating The New Essentials, so guys everywhere have the confidence to crush everyday.

Who We Are

Frontman (n) defined:

FRONTMAN is the idea that everyone – regardless of race, gender, or sexual orientation – can and should feel confident in their own skin. We’re creating products, but we’re also starting a conversation. Join the fam @befrrontman on TikTok and IG.

"Best Acne Product" Men's Grooming Awards 2021

"Gets to the nitty gritty of acne"

"The before and after results are pretty damn impressive."


Solutions that work

We were frustrated with the lack of next gen options for our everyday problems. Our goal is to solve those problems as efficiently as possible, working alongside our resident dermatologist to create products that make us feel good first and look good second.

Interested in reimagining grooming?

Join Us