1. FRONTMAN'S Focus on Inclusivity
Being on the forefront of an industry means taking on the responsibility of steering it in the right direction. At FRONTMAN our goal is to make products for absolutely everyone, and to honor and boost the value people see in themselves. With this expansion, we're proud to say Fade is the most diverse offering of men's concealer available.
2. More Shades = More Education
The biggest barrier to skincare is education and learning about products that can help you feel better, look better and ultimately LIVE better. It's a waste of your time and money to buy something that you can't use because it's not the right skintone.
3. Skintones change by season
Did you know your skin tone changes by season? It makes sense when you think about it. Typically from April - October you spend more time outside which causes your skin to tan a bit, so consider trying a slightly darker shade in order to get the right one for you. For example you may be L0 in the winter, but L1 in the summer, or M1 if you really tan. Darker shades may not see as much variability, but each person is different.
4. FRONTMAN'S Focus on You
We wouldn't be here without you. We created these products to solve our and your biggest acne pain points. Is there a new solution you want to see? Let us know and we'll make it happen.
5. New form factor coming soon
While we've loved all the things that came with the sugar-cane tube, we're exploring a better form factor that will make the Fade experience better for you. More to come on that...